Words
that move
people.
I write copy that earns attention — and strategy that earns trust. From retail media to brand campaigns, I turn briefs into the kind of work people actually remember.
Senior Copywriter & Creative Strategist
I've partnered with some Amazing companies
Strategy is just storytelling with a brief.
I sit at the intersection of brand voice and business results. My background spans retail media, CPG, and consumer advertising — which means I know how to write for the scroll and for the shelf.
Whether I'm writing for a retail giant, a legacy home brand, or an emerging challenger, the approach is the same — find the human truth inside the brief and make it impossible to ignore. The throughline across every client: clarity, wit, and a deep respect for the audience's intelligence.
Hi, I’m Alicia RENEE
I write. I strategize. Occasionally, I do both at the same time & nobody gets hurt.
I'm a senior copywriter & creative strategist with 10+ years of experience building campaigns, leading creative, and finding the human truth inside briefs that sometimes don't have one yet. I've led creative teams, shaped brand voices from scratch, and built campaigns that had to perform as hard as they had to resonate — across retail media, CPG, and consumer advertising.
The thing that's stayed constant through all of it: I care about the work the way only someone with real reps learns to — with high standards, a low ego, and a genuine belief that good copy changes things.
I'm not looking for just a job. I'm looking for work worth doing. If that sounds like what you're building, I'd love to hear about it.
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